KIMMIEBURD
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Cure the Bullies / The Vodafone Foundation

To help combat cyber bullying in Australian schools, we wanted to educate kids through a fun and entertaining platform that also gave teachers an interesting way to talk about this serious issue in the classroom. Introducing The Bullies – nasty, highly contagious viruses that lurk in cyberspace, infecting young cyber citizens with unacceptable online behaviours. A TV commercial, banner ads and posters in schools introduced The Bullies Viruses and urged kids to go to the site for a free health check.

CURE THE BULLIES

THE VODAFONE FOUNDATION

To help combat cyber bullying in Australian schools, we wanted to educate kids through a fun and entertaining platform that also gave teachers an interesting way to talk about this serious issue in the classroom. Introducing The Bullies – nasty, highly contagious viruses that lurk in cyberspace, infecting young cyber citizens with unacceptable online behaviours. A TV commercial, banner ads and posters in schools introduced The Bullies Viruses and urged kids to go to the site for a free health check.

 

 

 

 




RESULTS
 

  • 20% of Australian schools took part

  • Campaign reached over 50 countries

  • Recognised at D&AD and AWARD