REAL BIRTH ANNOUNCEMENTS

FRIDA MOM

Our society has created an idealised version of childbirth that is hideously removed from reality, leaving women completely blindsided by the birthing experience.

To launch Frida in the UK, we encouraged new mums to reveal the unspoken, often raw, gruesome details of childbirth via Real Birth Announcements, helping to prepare women for the realities of birth and the postpartum period.

RESULTS

1.1 billion total reach
Featured in 117 media articles, including BBC News
392% organic social media follower increase for Frida-owned channels
100% positive sentiment and key message inclusion
Awarded for Most Effective Use of User-Generated Content, Drum Awards 2022
Beauty, Health and Wellness Campaign of the Year, Creative Moment Awards 2022

REAL BIRTH ANNOUNCEMENTS / Frida Mom

REAL BIRTH ANNOUNCEMENTS

FRIDA MOM

1.1 billion total reach

Featured in 117 media articles, including BBC News

392% organic social media follower increase for Frida-owned channels

100% positive sentiment and key message inclusion

Awarded for Most Effective Use of User-Generated Content, Drum Awards 2022

Beauty, Health and Wellness Campaign of the Year, Creative Moment Awards 2022