JOHANN'S LADYQUEST

THE COMMUNICATION COUNCIL

To entice high caliber students to sign up for the Communications Council’s Graduate Trainee Program, we wanted to show them exactly what planners, account service and creatives do when they work on a brand.  But instead of using a regular brand in desperate need of heightened sales, we used Johann, a young man in desperate need of a good rogering.  In a series of 4 short videos, we got a marketing consultant, a strategic planner, a comms strategist and a creative team to do their thing and give him a helping hand, so to speak.

RESULTS
 

50% increase in applicants
on the previous year