KIMMIEBURD
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Kiwi Sceptics / Air New Zealand 2

Only one in five Aussies who say they’d like to go to NZ ever actually make it there. This campaign sets out to lure the other four across. We found a group of sceptics, people who asserted that New Zealand was definitely not for them, tricked them into travelling across the ditch, surprised them with the holiday of their life, and filmed the results.

KIWI SCEPTICS

AIR NEW ZEALAND

Only one in five Aussies who say they’d like to go to NZ ever actually make it there. This campaign sets out to lure the other four across. We found a group of sceptics, people who asserted that New Zealand was definitely not for them, tricked them into travelling across the ditch, surprised them with the holiday of their life, and filmed the results.

 

 

 

 

 

 

RESULTS
 

  • Most successful sales in Air NZ history.

  • Over 1 million episode views online and the same number of visits to the site.

  • Generated over $1 million in PR coverage.

  • Recognised for effectiveness at
    the Effie and APG (UK) Awards.

  • Over 20,000 additional Facebook
    fans, an increase of 66%.

  • Awarded at Cannes, New York Festivals, Spikes Asia (Grand Prix), Clio, Mobius, AWARD, Adfest, Caxtons, ADMA, and the Festival of Branded Entertainment.
     

 

RESULTS

  • Most successful sales in Air NZ history.
  • Over 1 million episode views online
    and the same number of visits to the site.
  •  
  •  
  • Generated over $1 million in PR coverage.
  • Recognised for effectiveness at
    the Effie and APG (UK) Awards.
  •  
  •  
  • Over 20,000 additional Facebook
    fans, an increase of 66%.
  • Awarded at Cannes, New York Festivals, Spikes Asia (Grand Prix), Clio, Mobius, AWARD, Adfest, Caxtons, ADMA, and the Festival of Branded Entertainment.
  •